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6.26.2009

Randall Park in Ikea Heights


My man Randall Park stars in yet another web series on Channel 101, an "IKEA furniture store melodrama" called IKEA Heights. If IKEA knows what's best for them they'll hire these guys to make commercials for them.

Basically, the whole thing was shot guerilla-style at an actual IKEA store in Burbank, California using a still camera video and wireless lav microphones (presumably during open store hours). I love that you can hear the ambient shopping noise in the background:




It's all pretty damn silly, but the use of IKEA's signature stylish-but-economical furniture displays is rather clever, and Randall's deadpan delivery is hilarious as always. My favorite part is when he storms past unsuspecting shoppers on the way to the "bedroom."