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6.01.2011

jonas bevacqua, co-founder of lrg, dead at 34


Damn. Jonas Bevacqua, co-founder and creative director of clothing company LRG was reportedly found dead at his home in Laguna Beach yesterday. Details on the cause of death are unknown. He was just 34: Jonas Bevacqua, Co-Founder of LRG Clothing, Found Dead.

Bevacqua was a college dropout who started the urban streetwear brand Lifted Research Group (LRG) with a friend to make clothes that reflected their lifestyle and interests. The line enjoyed a rapid rise as a hugely popular, influential and lucrative fashion force.

Here's the official statement from LRG:
To our extended LRG family:

Yesterday, we lost an icon. Jonas Bevacqua was a true pioneer in the fashion industry. As co-founder of LRG, Jonas was a creative visionary, loved by those around him. Jonas was a friend, partner, father, mentor and a very caring person who inspired so many of us who were fortunate enough to be around him.

Jonas is survived by his dedicated family, including his fiancé, son, seven siblings and his mother and father, whom he loved and respected above all. We ask that everyone keep his family in their hearts and prayers and respect their privacy in this time of incredible grief.

Jonas lives on in every member of his LRG Family. Jonas' amazing love for the brotherhood of the LRG Family is shared by all. Through our love and respect for Jonas and each other, we will become closer, stronger, and we will persevere in his honor. Jonas was a mentor to an astonishing group of creative individuals at LRG who will carry his vision for many years to come.

Jonas was a star who burned brightly in the sky and who is gone far too soon. There is a hole in our hearts that will never be filled. He will always be loved and missed by his friends, family, and all those he inspired. He is in a better place and will be watching over us always.

Rest In Peace Brother - you will be missed greatly, but never forgotten.

With love and respect,

The Entire LRG Family

Robert Wright Charlie Moothart
Co-Founder, CEO Co-Founder, CFO
Seriously, the guy was a visionary. You have to respect young Asian Americans who forge their own path to do what they love. Jonas Bevacqua was a guy who followed his passion, and it paid off in a big way. Authorities haven't provided details but they've said that Bevacqua's death does not appear to be suspicious. It's tragic. More here: Co-creator of O.C. clothing label found dead. (Thanks, Vickie.)