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1.27.2012

aziz ansari and wang leehom are on the kobe system



Perhaps you've seen this odd series of Nike commercials featuring Kobe Bryant, in which the Lakers star as self-help coach instructs a variety of notable celebrity personalities on the virtues of something called "The Kobe System."

It's a weird mix of folks. Between Kanye West, Jerry Rice, Serena Williams, Hope Solo, Richard Branson, Paul Rodriguez, as well as Aziz Ansari and Wang Leehom, they appear to have their bases covered. Take a look:



NIKE: #KOBESYSTEM - LEVEL 1 SUCCESS



NIKE: Aziz Ansari on the #KobeSystem



NIKE: #KOBESYSTEM - LEVEL 3 PERCEPTION



Nike - Wang Leehom on the Kobesystem

The Kobe System sounds awesome! But, um... what is it?