6.05.2013

Fund This: The Park's Finest June Battle Plan



Some love for The Park's Finest, some of the best darn barbecue in Los Angeles -- with a Filipino flavor. This is barbecue "born from the backyards of Southern California boogies. 50% Mom. 50% Pop. 100% L.A."

Masterminded by Chef Johneric Concordia, the business started as small-scale catering company before opening a humble sit-down location last year. Holding it down in Echo Park, The Park's Finest is satisfying stomachs and staying true to its community roots. And the Food. Is. Damn. Good.

But things are about to get crazy for The Park's Finest -- a good way. The restaurant will soon be featured on the Food Network's Diners, Drive-Ins and Dives, a popular show that will likely send a deluge of new hungry customers through their doors. It's going to be awesome. But can they handle it?

This is their battle plan. In order to handle the hustle, The Park's Finest has launched an Indiegogo campaign to fund job training and capacity development before things blow up with the DD&D onslaught:




And here's some more info:
We've been open for business, as a restaurant, for close to two years, learning how to navigate the hospitality, tourism, and food service world. Up until this point, we've been surviving, plate to plate, customer to customer, making ends meet like every other person in Echo Park. It's a been a wild, fun, and educational ride so far. Local kids who did good.

But everything will change in a month. We will be a feature on The Food Network's Diners, Drive Ins, and Dives. Everyone has warned us that things are about to get intense. We're going to see a sudden increase in business, more traffic on our floors, more bustle in the back, and more paperwork in the upstairs office, more than we've ever seen before. It's a welcome increase, but an increase we need to prepare for.

To make sure that every patron, every customer, every guest, is treated with the same, quality, care and attention we've been providing so far, we need to hire, staff, train them, and get them prepared for what is about to happen.

This is our opportunity to give back. We need employees. The community needs employment. We need your help to get through the month of June before the increase that will happen once the show airs.
The goal is to raise $20,000 by June 22. I believe in this restaurant because they've always been dedicated to responsible business model that's committed to the community. And the food is friggin' great. For more information about The Park's Finest, and to make a pledge to the campaign, head over to Indiegogo.

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