The New York Times as a brief but good piece on ("A Night Out with") director Justin Lin, who's been on a grassroots journey for the better part of the last year trying to get the word out about Finishing the Game: A Recipe for Success. I'm looking at that photo of Justin, Julie and Roger that accompanies the article, and all I can think is, damn, Korean food sounds pretty good right now.
So you should already know by now that Finishing the Game opens at the IFC Center in New York this Friday, October 5th (tickets are on sale now). The movie will also be available on demand in households nationwide, through every cable and satellite distributor. That's pretty cool, especially if movies like this don't usually make it out to your city. Need more convincing? Here's an appeal, in Justin Lin's own words:
Dear Friends, Colleagues and Supporters:There you have it. I think that last paragraph pretty much boils it down. At the very least, visit the website and check out the trailer. If it looks like something you want to see, take a chance and check it out. And spread the word.
FINISHING THE GAME, our new independent film, has been an opportunity to revisit our indie roots and reunite with many in the BETTER LUCK TOMMOROW family. The challenges of making a no-budget film are harsh and demanding, but at the same time, it is filmmaking in its purest form. Clearly, passion on the part of the cast and crew made this film possible. Now we are hoping to share FINISHING THE GAME with you as it comes out in theaters and into your homes.
When BETTER LUCK TOMORROW was released, we showed Hollywood that we are a viable audience. In an industry governed by box office receipts, there is strength in numbers. The turnout for the film sent a clear message that we demand to see ourselves on screen as multi-dimensional characters. Five years later, we are asking for your support again. At this point, we need to demonstrate that BETTER LUCK TOMORROW was not a fluke; we are a vital consumer community that will no longer be ignored. However, out of respect for your time, energy and taste, we don¹t want you to come see the film simply because it's an "Asian American" project. Rather, we want you to connect to the work itself and let the film stand on its own. We welcome you to take a look at the FINISHING THE GAME trailer on our website:
http://www.youoffendmeyouoffendmyfamily.com
Among other things, it features a behind-the-scenes look at our journey from BLT to FTG that was made by film student Anson Ho.
We are happy to announce that IFC Films, our supportive partner, will be distributing FINISHING THE GAME. However, this "platform release is merely an opportunity and, in certain ways, an uphill battle. The lifespan of a truly independent film is determined on a week-by-week basis. Every weekend could be its last.
Through making studio films, I have learned that "word of mouth" is the most important aspect of any film's release. A big budget movie could buy up every billboard and flood TV with commercials in order to generate audiences. An indie film does not have the budget or the platform to do that. But, the great equalizer is the viewer. Good or bad, every film is ultimately subject to "word of mouth." It¹s simple: if you like the film, tell your friends. And if they like it, they should do the same.
FINISHING THE GAME will open in New York on October 5th at the IFC Center; October 19th in San Francisco and Berkeley; and October 26th in Los Angeles, San Diego, Costa Mesa and Minneapolis.
We are also excited to announce that on October 5th, aside from its traditional theatrical release, the film will simultaneously be available ON DEMAND in 42 million homes in the United States through every cable and satellite TV distributor. This is something we are extremely excited about because it could potentially bring more of us together and build a distribution model for future Asian American films.
By supporting projects with representation and elements that you want to see, you are sending a clear message to the decision makers in Hollywood. If we can get enough people to do the same, then we will truly have a voice. So please share this with your friends and family. Thank you for your time.
Sincerely,
Justin Lin