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11.26.2008

the power of the puppies

Live video by Ustream
Want to know a surefire way to make your new website blow up? Puppies. Fuzzy, cuddly, frickin' cute puppies. Works every time. That's how one Silicon Valley startup, Upstream.tv, got itself some big-time traffic—a live video feed of Shiba Inu puppies. Admit it. You cannot resist!

Since going live last month, the web-powered pooches have had 6 million viewers, spanning the globe and streaming nearly 4 million hours. This, of course, is great news for Upstream's founders, John Ham and Brad Hunstable: Puppies Power a Web Video Start-Up.