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2.18.2009

racist caricature on tacos orientalex sign


No, this is not the sign for the Kogi truck. The above sign was spotted by a keen-eyed reader named Wilfredo during a recent vacation in Acapulco. For the record, I've heard that the tacos at this joint are actually pretty good. Too bad they have to use racist caricatures in their advertising.

It kind of reminds me of a few other photos we've seen of similar restaurant signs, like this one from Argentina, and this one, also from Mexico.

Apparently, this sort of racist signage is fairly common in parts of Mexico and South America. I guess some folks just haven't come around to realizing this kind of imagery is not cool. Hell, there are people in the United States who still haven't realized this yet.