This is apparently an actual bag of Japanese Doritos. I'm sure they're delicious, but there's got to be a better way of illustrating their awesome, potent flavor. I am deeply troubled by the happy expression on the yellow-suited guy's face.
A little Googling reveals that this packaging campaign is several years old, and the two guys are from Tights-kun, a popular illustrated character in Japan. To be honest, if I saw a bag of these Doritos on the shelf at 7-11... I'd buy it.