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11.24.2009

kleenex "get mommed" campaign features hardass asian mom


Kleenex has got this weird "Get Mommed" campaign going on, where you choose the mom that fits you best from a multi-ethnic, multi-generational assortment of moms -- including an Asian one, Sue, played by CiCi Lau.

Based on her little video intro, she can probably be best described as what the ladies of Disgrasian refer to as a Hardass Asian Mom. Stereotypical tough love. I chose her as my "mom." Not really sure what happens after that. (Thanks, Stephanie.)