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8.24.2010

secret stash by yi-ting cheng


Came across this video the other day, and thought it was pretty friggin' cool. It's called the Secret Stash Project by Yi-Ting Cheng, filmed and edited by Juriaan Boiji. It is about hiding stuff. Take a look:



Here's a description of the project:
This project is about concealing valuables, secrets, bad habits and personal information in our workplaces. Here, hidden spaces/ messages were created within 8 general objects such as wood boards, lamps and disposable coffee cups.


Why doing this?
We all have the need of hiding.

We hide our valuables from being stolen, we conceal our past from our loved ones, we never show our real side to colleagues, we all have secrets. Or, sometimes we just want to keep something only for ourselves.

How?
Utilize stereotypes and visual camouflage.

We make judgments based mainly on our experiences and what we see. This dependency on visual information can create large blind spots. Thus, usual stereotypes of how we perceive solid, transparency and lighting are employed in this project to play with notions of 'solid and void', and 'true and false.'
I thought this was simple but really nicely executed, from the camera work to the music. Now you have some good ideas about how to hide your secret stuff. For more information, visit Yi-Ting Cheng's website here.