F.O.B's Clothing was started by a group of young Cambodian Americans in Lowell, Massachusetts. They describe themselves as a comunity-driven business catering to the large immigrant population while respectively remaining inclusive to all diversities. As for the name:
Call it an attempt to reclaim and redefine the term. The shirt above is apparently the original design that started it all. To learn more, and to see the rest of the designs, go to the F.O.B's Clothing website here.
Well it can mean a lot of things to us, FOB is basically anything new, fresh and inventive.
Generally the term is used in a derogatory context towards foreigners and immigrants. Although, we are admittedly just a clothing line, we feel it to be our duty and responsibility to progressively influence the public in a positive effort through the power of art, fashion, and style. Here and now, we've come to know F.O.B. as something cool, trendy, beautiful, and positive. We are fully aware of the potential repercussions we may have towards the social identity of the F.O.B. slang and will continue to express our art and creativity with strong moral conviction. We would like to heavily stress that F.O.B. clothing company is in no way exploiting the term F.O.B. or the culture of immigrants to any degree of disrespect.
...So basically, it's a brand that doesn't need to define you.
YOU define it.