It's a no brainer. Jeremy Lin sets it off, "Linsanity" happens, and the New York Knicks become the hottest ticket in town -- for advertisers too. It's no surprise that sponsors wanted to get in on Jeremy Lin's unlikely, inspiring rise to stardom. It should also come as no surprise when advertisers jump ship after the Knicks let him go: Jeremy Lin's Rockets get tire sponsor.
Taiwan-based tire brand Maxxis Tires, which signed a one-year sponsorship deal with the Knicks back in February -- during the height of Linsanity -- announced that it has signed a new deal with Jeremy's new team, the Houston Rockets:
Maxxis Tires, a tire brand whose global headquarters are based in Taiwan, announced Tuesday afternoon that it would become a sponsor of Lin's new team, the Houston Rockets.Expect to see a courtside sign or two bearing the Maxxis Tires logo next season. That's one. Computer manufacturer Acer dropped the Knicks too. You gotta wonder how much Jeremy Lin's departure will end up costing the Knicks, while Houston starts filling in some of the sponsorship void left by Yao Ming.
The company says it will be guaranteed one minute of television exposure through courtside LED signage during Rockets home games and, as part of its contract, gets to sponsor a promotional night.