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RISE: A Pop History of Asian America From the Nineties to Now
By Jeff Yang, Phil Yu and Philip Wang


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"Hip, entertaining...imaginative." - Kirkus, starred review

"Essential." - Min Jin Lee

"A Herculean effort." - Lisa Ling

"A must-read." - Ijeoma Oluo

"Get two copies." - Shea Serrano

"A book we've needed for ages." - Celeste Ng

"Accessible, informative, and fun." - Cathy Park Hong

"This book has serious substance.... Also, I'm in it." - Ronny Chieng

RISE is a love letter to and for Asian Americans--a vivid scrapbook of voices, emotions, and memories from an era in which our culture was forged and transformed, and a way to preserve both the headlines and the intimate conversations that have shaped our community into who we are today.

When the Hart-Celler Act passed in 1965, opening up U.S. immigration to non-Europeans, it ushered in a whole new era. But even to the first generation of Asian Americans born in the U.S. after that milestone, it would have been impossible to imagine that sushi and boba would one day be beloved by all, that a Korean boy band named BTS would be the biggest musical act in the world, that one of the most acclaimed and popular movies of 2018 would be Crazy Rich Asians, or that we would have an Asian American Vice President. And that's not even mentioning the creators, performers, entrepreneurs, execs and influencers who've been making all this happen, behind the scenes and on the screen; or the activists and representatives continuing to fight for equity, building coalitions and defiantly holding space for our voices and concerns. And still: Asian America is just getting started.

The timing could not be better for this intimate, eye-opening, and frequently hilarious guided tour through the pop-cultural touchstones and sociopolitical shifts of the 1990s, 2000s, 2010s, and beyond. Jeff Yang, Phil Yu, and Philip Wang chronicle how we've arrived at today's unprecedented diversity of Asian American cultural representation through engaging, interactive infographics (including a step-by-step guide to a night out in K-Town, an atlas that unearths historic Asian American landmarks, a handy "Appreciation or Appropriation?" flowchart, and visual celebrations of both our "founding fathers and mothers" and the nostalgia-inducing personalities of each decade), plus illustrations and graphic essays from major AAPI artists, exclusive roundtables with Asian American cultural icons, and more, anchored by extended insider narratives of each decade by the three co-authors. Rise is an informative, lively, and inclusive celebration of both shared experiences and singular moments, and all the different ways in which we have chosen to come together.


Praise For Rise: A Pop History Of Asian America From The Nineties To Now...

"A hip, entertaining book, as imaginative in its presentation and stories as the generation it portrays."
— Kirkus Reviews (starred review)

"More than a cool primer or a pop history, this essential compendium documents Asian American culture from the 90s through today. Let the record stand, it’s an honor to be us."
— Min Jin Lee, author of Free Food for Millionaires and Pachinko, a finalist for the National Book Award

"What a Herculean effort by Phil, Phil and Jeff to put together such a terrifically entertaining and massively comprehensive read. Not only was it illuminating to learn about how Asian Americans have contributed to pop culture over the last thirty years, it made me feel so proud at a moment when so many of us have been questioning our belonging in America."
— Lisa Ling, host of CNN's This is Life with Lisa Ling

"Rise is a book like no other. It is informative, entertaining, thoughtful, beautiful, and full of love. It has literally expanded my idea of American culture and American history. I cannot imagine that anybody could pick up this book and not be immediately engrossed and ultimately benefited. This book is a must-read for anybody and everybody."
— Ijeoma Oluo, author of So You Want to Talk About Race and Mediocre

"Rise is a smart, funny, entertaining book. It makes you feel smarter for having read it without ever making you feel dumb for not already knowing the information inside. Get two copies because the first copy is definitely gonna get swiped off your coffee table by one of your friends."
— Shea Serrano, author of Hip-Hop (And Other Things) and Movies (And Other Things)

"Playful, wide-ranging, and informative, Rise is a book we've needed for ages. If you think you already know, it'll teach you tons you didn't. If you don't know anything, get reading: it's a perfect introduction to the wildly diverse and ever-evolving Asian American community."
— Celeste Ng, author of Everything I Never Told You and Little Fires Everywhere

"Rise is an accessible, informative, and fun compendium on Asian American pop culture and politics from Harold and Kumar to Asian dance crews to Black/Asian relations today. This book made me nostalgic for the 90's while reminding of ugly moments in American history like the racial profiling of scientist Wen Ho Lee. Jeff Yang, Phil Yu and Philip Wang offer us a vivid and readable tour of Asian American representation."
— Cathy Park Hong, author of Minor Feelings

"Finally the book on Asian American pop culture that needed to be made. Don't be fooled by the fun, accessible presentation format because this book has serious substance on the criminally undertold but hugely essential contributions Asians have made to American culture. Also, I'm in it."
— Ronny Chieng, senior correspondent on The Daily Show