This is how Forever 21 celebrates the Lunar New Year

Just add a rice paddy hat. Instant Oriental-ness!



Last week, we learned about the ill-conceived Lunar New Year-themed rice paddy hat display at the Bloomingdales at South Coast Plaza in Costa Mesa, California. The store quickly removed the hats when somebody (or perhaps many somebodies) informed them that this was a bad idea. However, it seems that the rice paddy hat-wearing mannequin thing might be some kind of really unfortunate trend in Orange County.

Forever 21 at MainPlace Mall Rides the Rice Paddy Hat-Wearing Mannequin Trend

OC Weekly reports that the Forever 21 is the latest store to get down with the rice paddy hat trend. It's so hot right now. The above photo was snapped at the MainPlace Mall in Santa Ana. According to store employees, the hats were not their choice -- the display was apparently a decision from the corporate office.

Forever 21 is not known for its cultural sensitivity. Like I've said, what better way to celebrate the lunar new year than to dress up some mannequins with a handsome rice paddy hat? When you're just too lazy to bother with all the things, it serves as a convenient cultural shorthand. Instant Oriental-ness!

Happy Year of the Ram.

(Thanks, Gustavo.)

Bloomingdale's apologizes for Lunar New Year "hat" display

"The use of hats was in no way intended to be disrespectful or insensitive to the Asian culture..."



The other day I posted a photo of some mannequins spotted at the Bloomingdale's at South Coast Plaza in Costa Mesa. In celebration of the Lunar New Year, they were decked out in some questionable headwear.

Many of you were not cool with this display, and were quick to contact the folks at Bloomingdale's to let them know how you felt. The hats were reportedly removed from the display immediately.

In fact, I received this message from the store's public relations representatives, with an apology:

This is how Bloomingdale's celebrates the Lunar New Year.

What a convenient cultural shorthand.



Well, this is a sight. A keen-eyed reader spotted these sexy mannequins at the Bloomingdale's at South Coast Plaza in Costa Mesa, California. What better way to celebrate the lunar new year than to dress up some mannequins with a handsome rice paddy hat! What a convenient cultural shorthand.

If only they could find a way to place some chopsticks in their hands. Happy Year of the Ram.

(Thanks, Dan.)