USA Today ran a story yesterday on ImaginAsian's increasing efforts to bring Asian content to the masses: ImaginAsian tries to capture imagination of many groups. I've actually got a quote in the article, though don't quite remember saying that. But I suppose it was something to that effect. In the crowded world of all the upstart wannabe Asian American media companies, ImaginAsian seems to be doing a really good job of diversifying its efforts, expanding to radio broadcasting and film distribution in addition to the cable channel. But as Jeff Yang says, it's still anybody's game. Who will come out on top?