the pinkberry takeover

The latest dessert craze to hit the nation (at least, Southern California) is... frozen yogurt. Not just any frozen yogurt, but frozen yogurt topped with fruit and stuff. It's the Pinkberry takeover, a trend that originally creeped over here from Korea. A store will be opening near you soon. There's one opening right now, as you read this. The original Pinkberry location in West Hollywood has drawn the ire of neighbors complaining about all the crowds and traffic—all gathering to get a piece of that crack-like addictive fro yo goodness. The trend has also sparked a number of copycat store rivals, all wanting to get in on the action. All this, over frozen yogurt: Heated Competition. Steaming Neighbors. This Is Frozen Yogurt?

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