hot pockets dojo

I've been getting a ton of email about this new Asian-themed campaign for Hot Pockets. Yes, Hot Pockets. The crappy microwaveable bread thing with gooey food inside. Available in the freezer section of your local supermarket. The commercials feature this accented Asian "dojo master" guy telling people that what they're really hungry for is Hot Pockets. The highly unoriginal campaign draws all sorts of the usual Asian stereotypes. The website takes you into the Hot Pockets Dojo, "deep in the remote mountains of China." Last I checked, "dojo" was a Japanese term. Inside the dojo, you'll find the barking Master with all sort of lame faux Asian imagery. It's idiotic. What any of this idiotic campaign has to do with Hot Pockets, I don't know. That's racist! Thankfully, they've provided this handy contact form to let them know how you feel. You can also call the Nestle Hand-held Foods Group's Consumer Affairs feedback line at 1-800-350-5016. I imagine you might have some words to share.

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