I saw this a while ago, and forgot to post something about it... Thanks to Carmen at Racialicious for reminding me. This totally subtle anti-smoking ad is targeted towards Asians. Yes, that's a guy kicking the cigarette's butt (ha ha), martial arts style. Brilliant. Thank you, California Smokers Hotline. Telling it to us Asians in a way we understand...

UPDATE: Actually, the above ad looks a lot like this one of Jackie Chan kicking the crap out of a giant cigarette. It was created by the American Cancer Society in 2001. I guess the California Smokers Hotline didn't have the budget to hire Jackie Chan... so they drew a picture instead. (Thanks, Chi-wang)