what is verum?

A couple of weeks ago, I heard from a reader named Johnny who recently started a company, Verum, with his buddies (who are mostly Asian American). It's one of those clothing/lifestyle brands that seem to be pretty popular with the kids these days. Judging from their blog, they're still getting started, trying to generate dialogue and get the word out. Just a small team of friends trying to create and do what they're passionate about. I can certainly respect that. They have plans for their first collection to be available in early 2008. Follow along with their progress trying make it happen here.

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