toyota commercial: "growing up"

This is a really cool, creative Toyota commercial, "Growing Up," featuring an Asian American dad and daughter, using some interesting motion control effects. And of course, tugging a bit at your heartstrings. A lifetime of fatherhood in just thirty seconds. Take a look:

The ad was directed by Grady Hall, and produced by Motion Theory. It's really nicely done, and the effect is great. But what I really love about the spot is that this relationship could have been conveyed by a father and daughter of any race or ethnicity. More of this, please. (Thanks, Dave.)

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