5.31.2012

fund this: kero one's upcoming album color theory



I've been really looking forward to hearing Color Theory, the upcoming fourth album from one of my favorite musicians, Bay Area-based emcee/producer Kero One. Instead of going the traditional route, to fund the album's release, he's turning to Kickstarter and asking for your help to make it happen. Here's a video with Kero One explaining what's up:



Here are some more details:
I plan to get this new album out in early July and I've already recorded, mixed, and completed the artwork for the project. Now, I need to master (engineer) the album, manufacture it and if we exceed the goal, create a photobook for the album, and pay for a nice music video (or two). I want this new album to take us to the next level! I've set a goal of $10,000 and if I don't meet that goal, nothing gets funded. Yeah, that would be wack. So spread the word and this link! You are the media!
He's trying to raise $10,000 by the end of the month. If you were planning on picking up the album anyway, pledging upfront is a good way to pre-order -- but only if the project gets fully funded. For further information, and to make a pledge, go to the Kickstarter page here.

Oh, you want to hear some music? Check out the music video for the album's lead single, "What Am I Supposed to Do?" And for more on Kero One and his music, check out his Facebook page here.

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