If you've heard Radiolab's awful "Yellow Rain" segment from last month, and if you've read Kao Kalia Yang's response, then you're probably like me -- angry. Enraged at the segment producers' complete lack of respect and sensitivity.
18MillionRising is spearheading a campaign to Tell NPR This Can't Happen Again. You can sign and send a letter direct towards NPR's VP of Diversity, Keith Woods, and WNYC's Chief Content Officer, Dean Cappello, to call for a meeting with the APIA community:
Dear Mr. Woods and Mr. Cappello,Such blatant racial, ethnic and cultural insensitivity is unacceptable, and arguably violates National Public Radio's code of ethics. For further details, and to sign the petition and send the message, go to 18MillionRising.
NPR is a powerful, respected, nation-wide media outlet that lists being "the most relevant, trusted and consumed news source in the U.S." as one of their primary goals. However, Radiolab of WNYC's conduct around the Yellow Rain podcast has discredited NPR as a relevant and trusted news source to the Asian Pacific Islander American community and its allies.
These events are particularly disappointing since NPR also recently received a $1.5 M grant from the Corporation for Public Broadcasting (CPB) to launch a “major journalism initiative to deepen coverage of race, ethnicity and culture, and to capture the issues that define an increasingly diverse America.” These efforts are commendable, but the recent Radiolab Yellow Rain segment and the dismissive way in which Eng Yang and Kao Kalia Yang were treated during its production, conflicts with the diversity initiative NPR is receiving funding for, and the values which NPR aims to demonstrate.
We are calling for NPR to host a meeting with Keith Woods, Radiolab of WNYC, and concerned members of the Asian Pacific Islander American community to ensure that events like this never happen again.