jessi malay: next big thing?

Just heard about Jessi Malay, "an up-and-coming Filipino-American urban pop singer from LA" (according to her publicity people). She's signed to a major record label. Listen to some her stuff over at her MySpace page, including to her single "Gimme" with L'il Scrappy. (As a rule, I try to avoid all artists that have "L'il" in their name.) It's an okay track. So does she have crossover appeal? Certainly no denying she's an attractive lady. But it seems like there are quite a few hot, talented Asian American singers pop/R&B/urban/whatever singers out there trying to make in the mainstream, but few manage to stand out and hit it big. Will Jessi Malay distinguish herself from the pack? I guess we'll see... Her debut solo album drops in the spring.