puma mongolia shoe bbq

This custom shoe site for Puma goes way way overboard with the Asian imagery: PUMA MONGOLIAN SHOE BBQ. If you didn't get it, you can put together your own shoe like you're dining at a Mongolian barbecue place, right down the smiling Asian waitress and ambience music (it gets really annoying really fast). They've even got a tab that says "What is Mongolian BBQ?" just in case you didn't get it. There are many ways this could've been done—was this really necessary?