7.09.2007
racist caricature in wrigley's commercial
This commecial for Wrigley's Extra gum is a couple of months old, but it's worth mentioning. The ad features a guy walking around, followed around by all the stinky stuff he's eaten recently, which of course, gives him bad breath. No big deal. But then you see the little sushi guy. What's up with the slanted eyes and buck teeth? Oh, I get it. He's supposed to be the Asian one. This is how you make fun of Asians in a commercial without even having any Asians around. That's racist!
UPDATE: According to Mike, the agencies responsible for this ad are TWiN and Munkmotion. He wrote a letter to tell them how he felt about the ad. Maybe you can too.
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