sidus buys into imaginasian

Some interesting news for ImaginAsian... last week, the company entered into the first phase of an extensive investment and multi-platform entertainment content agreement with leading Korean entertainment company Sidus Corporation—a deal that's worth in excess of $20 million: Sidus gets a slice of ImaginAsian TV. So what does this mean? For one thing, it looks like ImaginAsian was in big need of some help. Hopefully, the money will be used to expand the cable channel's subscriber base in the United States. According to ImaginAsian's CEO: "We need scale to get advertisers to pay attention to us. Right now, our share of the advertising marketplace is pretty sad." At least he's being honest. Here's the full press release.