advertising to asian americans

According to the Selig Center for Economic Growth, Asian Americans represented $253 billion in spending power in 2001, and this number is projected to reach $528 billion by 2009. According to the most recent Census Bureau findings, there are 13.5 million Asian Americans, comprising 5% of the total U.S. population. There is also a sizeable proportion of Asian Americans who are business owners and entrepreneurs. Collectively speaking, we've got the money. So. The headline asks the key question: Asian Americans Are Good for Advertisers So Why Aren't Advertisers Listening?