yao says eat the head

Been getting lots of mixed reactions to this new T-Mobile myFaves commercial featuring Yao Ming, who insists to Charles Barkley and Dwayne Wade that they "eat the head." Of live shrimp, that is. I think it's pretty funny. Yao comes off looking pretty cool, and Barkely and Wade... well, as Yao says: "Don't be like a baby." That looks like some good-ass shrimp, you fools.