snickers speaks fake chinese

An observant reader named Van recently spotted the above image, advertising Snickers (the candy bar), on a huge billboard off I-95 in Philadelphia. Is there any other explanation for these words other than mocking what is supposed to be an "Asian" language?

Does anyone out there really know someone whose name is even close to "Chew Sum Yum"? This has to be the advertising equivalent of stupid, nonsensical ching chong gibberish. Who's the advertising genius who thought this one up -- a six-year-old? That's racist! (Thanks, Van.)

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