from blogs to books

The New York Times has a story on bloggers who have leveraged their blogs' success into book deals: Public Provides Giggles; Bloggers Get the Book Deal. One of the guys profiled is none other than Ben Huh, the mastermind now ruling the "I Can Haz Cheezburger" empire. His book of cute cat photos and funny captions, based on the blog of the same name, has sold more than 100,000 copies.

The latest blogs-to-books trend is the "the lazy, Tom Sawyer approach to authorship." The creators come up with a goofy or witty idea, put it up on a simple platform like Twitter and Tumblr, and wait for contributors to provide all of the content. The authors put their energy into publicizing the sites and compiling the best material.

The result: quickie humor books, which agents and publishing houses can't seem to get enough. They sell for $10 to $15 in gift shops and hip clothing stores like Urban Outfitters. You know you've seen them.

I Can Has Cheezburger was on the New York Times bestseller list for thirteen weeks. Not bad for a silly feline photo site. Ben, you were a journalism major in college! I remember. What would your professors say if they knew this is how you have made your fortune? No matter. The man has made his mark on the world.

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