The latest blogs-to-books trend is the "the lazy, Tom Sawyer approach to authorship." The creators come up with a goofy or witty idea, put it up on a simple platform like Twitter and Tumblr, and wait for contributors to provide all of the content. The authors put their energy into publicizing the sites and compiling the best material.
The result: quickie humor books, which agents and publishing houses can't seem to get enough. They sell for $10 to $15 in gift shops and hip clothing stores like Urban Outfitters. You know you've seen them.
I Can Has Cheezburger
was on the New York Times bestseller list for thirteen weeks. Not bad for a silly feline photo site. Ben, you were a journalism major in college! I remember. What would your professors say if they knew this is how you have made your fortune? No matter. The man has made his mark on the world.
