universal music group goes k-pop

Saw this interesting bit of news on Billboard.com last week... Universal Music Group has signed a strategic partnership with Korean artist and music production company Play Cube Entertainment, in an effort to boost the Korean pop business domestically and internationally: UMG Partners With Korean K-Pop Firm.

The strategic alliance covers licensing and distribution rights to strengthen Universal Music Korea's presence in the domestic market, while increasing the exposure of Play Cube's K-Pop artists in regional and international markets.

The agreement kicks off with the release of an enhanced version of the EP For Muzik by Play Cube's all-girl group 4Minute. The enhanced EP, in physical and digital formats, will be released this week in eight countries across South-East Asia, with Japan to follow soon The K-Pop global takeover continues! (Thanks, Eugene.)