MashBox, a new Asian American pop entertainment news magazine show, premiered this week on MYX TV. Hosted by Adrian Zaw and Grace Su, the show is an interactive multiplatform program that promises to innovate the way we watch TV, bridging the digital divide between new and old media. Here's the 30-second promo:
And here's some more info on that "second screen" technology they're touting:
Myx TV, the premier Asian American entertainment network in the United States, innovates the way we watch TV and breaks the digital divide with its all new program, MashBox, by Teddy Zee Productions. Myx TV introduces its first ever interactive multiplatform program featuring second screen technology through the MashBox Live application available on all iOS devices. Hosted by Adrian Zaw and Grace Su, MashBox premieres on May 21 and airs Mondays at 10 pm et/pt.Here's Grace with the MashBox Live App Tutorial:
MashBox enhances the viewing experiencing while showcasing the best of Asian American entertainment and celebrities. The accompanying mobile application powered by Mozaik Multimedia, Inc. uses breakthrough technology that makes video content interactive. Mozaik’s technology works across multiple platforms including televisions, smartphones, tablets, computers, connected Blu-ray devices, set-top boxes and other internet enabled devices. Mozaik promotes an empowering viewing experience for the consumer through a rich and flexible connection to branded communication and products.
Intrigued? My cable provider doesn't actually carry MYX TV, but fortunately, the first episode, featuring Lynn Chen, David So, Aziatix, Megan Lee and Nikki Soohoo, is currently posted on YouTube:
For more information on MashBox, go to the MYX TV website here, and for further details and updates, follow the show on Facebook here.
