asians in super bowl ads

I'm told that channelAPA.com has a decent roundup of all the commercials that ran during the Super Bowl that had some kind of APA presence in them, big or small, including the Pepsi one where Bruce Lee randomly shows up.

My favorite Asian-person-in-a-Super-Bowl-commercial, however, was the Priceine ad above starring Ken Choi convincing his wife that they can afford a vacation, and doing a pretty mean William Shatner impression. Hilarious.

You have to wonder if they planned to cast an Asian guy all along, or if they just hired the guy who did the best Shatner. Either way, I thought it was pretty cool.