John Cho to star in ABC's 'Selfie'

Single camera comedy is a modern take on 'My Fair Lady'

Awww yeah. John Cho's got a new TV gig. The Star Trek and Harold & Kumar star, last seen in a recurring role on Fox's Sleepy Hollow, has been cast as the male lead in the new ABC comedy pilot Selfie.

John Cho Cast In ABC's 'Selfie'

The single-camera comedy, from Suburgatory creator Emily Kapnek, centers on Eliza Dooley, a self-obsessed twentysomething social media star who is more concerned with "likes" than being liked. Cho will play her co-worker Henry, a self-assured marketing expert who decides to "re-market" Eliza's bad reputation.

Yeah, it's a modern take on My Fair Lady. And John Cho is Henry Higgins!

Selfie, a modern take on My Fair Lady and inspired by the musical, centers on a self-obsessed 20-something woman named Eliza Dooley (Gillan) who is more concerned with "likes" than being liked. After suffering a public and humiliating breakup, she becomes the subject of a viral video and suddenly has more social media "followers" than she ever imagined -- but for all the wrong reasons. She then enlists the help of a marketing expert at her company to help repair her tarnished image.

Cho will play self-assured, successful marketing expert Henry, who is a different breed from today's social media-addicted society. As a challenge, he decides to "remarket" his coworker Eliza. He joins an ensemble that already includes Allyn Rachel, Tim Peper, Da'Vine Joy Randolph and David Harewood. Casting for the regular roles is now complete.
John's racked up a ton of television credits over the years, including a bunch of great short-lived shows or pilots that just never hit. Cool to see him getting a chance to go up to bat in another lead role. Fingers crossed.

More here: John Cho to Star in ABC's Karen Gillan Comedy 'Selfie'

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