If you're familiar the music of the husband-and-wife folk-pop duo known as Us, then you've probably spent some time on Vine. Michael and Carissa Rae Alvarado have amassed a fan following and made a name for themselves by creating short-but-sweet, wildly popular and incredibly adorable 6-second covers on their Vine account. And now they've landed themselves a record deal.
Folk-Pop Duo Us Becomes Vine's First Major Label Signing (Exclusive)
Us already had a decent-sized following on their YouTube channel. But when Michael and Carissa started recording and uploading their playfully mysterious six-second covers to their Vine late last year, of everything from Katy Perry to John Legend, it got them some serious love -- including the attention of major record labels.
The duo has signed a deal with Republic Records:
Republic Records has signed Us to a deal that will include a re-released version of "No Matter Where You Are" later this spring, with new mixes of the album's breezy Mumford-in-love gems like "Don't Lay Your Head," "Make You Mine" and "Come Back" currently under consideration. A new video of the album's title track and lead single is also in the works.Check out some of these lovely six-second vines from Us:
"There's a universality to what they're doing, and I don't think there's a glass ceiling to it," says Nate Albert, Republic's senior VP of A&R, who first met with the duo in early January. "Their songs are like walking through the birth of their relationship, and it's really rare that you see something that has that level of earnestness to it. These are songs that everybody can relate to, but there's an elegance to how they do it."
See more of their insanely cute videos on Vine.