weird subway ad

The Subway ad above has recently been circulating around New York City -- just in time for Chinese New Year? I don't even quite understand what it's supposed to mean. What is the "line" supposed to connote? Lion dancers? Freaky looking Asians? Giant hordes of Asians crowding Subway restaurants for their Cold Cut Combos? It's just weird. And I'm not sure it really compels me to eat at Subway. (Thanks, Keith.)

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