7.04.2012

wtf wednesday: advertising edition

The week in WTF, according to Cara, Angry Intern.

Ashton Kutcher, Multipass Travel... This week in WTF, it's Asians in advertising. Kutcher's sporting brownface in a recent PopChips ad turned my passive disinterest in him into active dislike.

The ad was modified and racist "Raj" is no more, but just when you thought it was all over, out came that campaign by a Ukraine ad agency, advising you to "screw up" your eyes to "See Asia Like Asians Do."

Oh, so all those times classmates, passersby, and acquaintances pulled up the corners of their eyes at us, they weren't being racist, they were just trying to see things from our perspective! Let me save you the trouble: We see that you're all jackasses.

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