You cannot stop this guy. The Roy Choi empire continues to grow, and now he's taking aim at fast food. The chef/restaurateur who jumpstarted the food truck movement recently announced that he's working on a fast food chain concept aimed at offering low-income communities nourishing, healthy food.
Roy Choi, SF's Daniel Patterson Opening Fast Food Spot
This week at Copenhagen's MAD Symposium, Choi announced that he's partnering with Bay Area chef Daniel Patterson to create a new fast food concept called loco'l, meant to go toe-to-toe with the likes of McDonald's and Burger King, offering communities healthy choices while keeping prices competitive.
