Boom. They did it. Late last night, with just two days to the deadline, restaurateurs Roy Choi and Daniel Patterson reached the ambitious $100,000 crowdfunding goal for their "revolutionary" fast food concept Loco'L, making it the most successful Indiegogo food campaign of all time.
Roy Choi and Daniel Patterson's Loco'L Campaign Gets Fully Funded
Choi and Patterson have their sights set on the fast food industry. They believe that a meal that's easy and affordable can also be delicious and wholesome. The idea behind Loco'L, according to the Indiegogo campaign, is "revolutionary fast food made with real ingredients to nourish the body, soul, and community."
It's a daunting task, but they've already their first two locations set for Los Angeles' Watts and San Francisco's Tenderloin neighborhoods, with more locations on the way. And now that they're fully funded, there's no stopping them. Hopefully, this is the start of a fast food revolution.
Here's some more information about what they're trying to do:
