Long time readers might remember the Rickshaw Rally controversy. In 2003, LifeWay Christian Resources published an Asian-themed Vacation Bible School curriculum called "Far Out Rickshaw Rally - Racing Towards the Son." Fraught with racist, stereotypical imagery, the materials were criticized by Asian American Christian leaders, who led a campaign to get LifeWay to halt use of the curriculum, which was designed for children. You can still see the old Reconsidering Rickshaw Rally website archived on Geocities.ws.
For the most part, LifeWay didn't give a crap and the issue pretty much died off. Until this week.
The company is apparently under new management. On Wednesday -- ten years after the controversy -- LifeWay president and CEO Thom S. Rainier apologized for Rickshaw Rally via video message at the Mosaix conference in Long Beach, California, a gathering of about 1,000 multiethnic church leaders.
You can watch the video of Rainier's apology here. And here's the transcript:
