The Jeremy Lin XC60 Workout

Watch Jeremy Lin get fit with his new workout partner from Sweden



As you might know, Jeremy Lin reps Volvo. He signed on to be a spokesman in his first major post-Linsanity endorsement deal. But did you know that Volvo has become an integral part of Jeremy's latest training routine? It's The Jeremy Lin XC60 Workout. This video shows how he gets fighting fit with his new workout partner from Sweden, the Volvo XC60. Check it out:

jeremy lin's volvo commercial: "the unexpected ones"

Meet Volvo's newest Brand Ambassador, basketball superstar Jeremy Lin. Here's the official version of Jeremy's first television commercial for Volvo, "The Unexpected Ones" (we got an early bootleg glimpse of it last month). Jeremy's looking sharp in a suit, behind the wheel of a Volvo XC60:

jeremy lin signs endorsement deal with volvo

It has begun. Today, Volvo Cars of North America held a press conference to announce a new marketing partnership with none other than New York Knicks point guard Jeremy Lin: With the advertising world at his feet, Jeremy Lin decides to endorse Volvos.

That's right. Jeremy Lin's first major post-Linsanity endorsement deal will be as a spokesman for Volvo. It's not necessarily the sexiest brand, but you know, something about it makes perfect sense for Jeremy. There's also an extremely lucrative angle for Volvo, which is trying to boost sales in China: