2.16.2024

They Call Us Bruce 229: They Call Us The Most Asian Costco

Jeff Yang and Phil Yu present an unfiltered conversation about what's happening in Asian America.


What's up, podcast listeners? We've got another episode of our podcast They Call Us Bruce. (Almost) each week, my good friend, writer/columnist Jeff Yang and I host an unfiltered conversation about what's happening in Asian America, with a strong focus on media, entertainment and popular culture.

In this episode, we ring in the Year of the Dragon and welcome back friend, journalist and fellow podcaster Ada Tseng to talk about her Los Angeles Times piece which asked and answered a very important question: Which are the "most Asian" Costcos in Southern California? They discuss why the wholesale chain holds a particular appeal for Asian American shoppers, the specialty items you can only find at the Most Asian Costcos, and the spiritual journey of purchasing Kirkland clothing. Also: The Good, The Bad, and The WTF of Costco.






Our theme music is by Kero One.

They Call Us Bruce is a member of the Potluck Podcast Collective.

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