May your daughters grow up to be badass snowboarders

Super Bowl commercial pays tribute to the sacrifices of snowboarder Chloe Kim's dad.



Behind so many great athletes, there's a parent who made a thousand sacrifices. In the case of 17-year-old champion snowboarder Chloe Kim, it was her dad Jong-Jin Kim, whose love and dedication to his Olympic-bound daughter are highlighted in this moving Super Bowl commercial for the 2018 Winter Olympics.

And whooo, it tugs at the heartstrings.

In the 60-second spot, set to Ray Charles' rendition of "America the Beautiful," we see Mr. Kim arriving late to pick up Chloe for snowboarding practice. We later seen him leave his job in order to support his daughter's snowboarding career full time. After that, he's there every step of the way, from practice to rides to competition.

The commercial closes with Chloe driving home from a competition, with her father happily asleep in the passenger seat, holding her trophy. Damn, I'm getting a little choked up while just writing about it.

Did I just see Olivia Munn slice a car in half?

See Psylocke in action in the new 'X-Men: Apocalypse' Super Bowl commercial.



All right, X-fans. In case you missed it, here is the indisputable money shot from the new trailer for X-Men: Apocalypse, which premiered during the Super Bowl. Yes, that's Olivia Munn as Psylocke acrobatically slicing a flying automobile in half with her muthaeffin' psychic blade. Boom. That's all I needed to see. Sold.

Oh, here's the full Super Bowl spot:

Southwest University's Super Bowl ad promises 'Happy Ending'

Texas college's commercial, which aired during the big game, was set in an Asian massage parlor.



Oh hell no. There were a lot of lousy commercials than ran during Super Bowl Sunday, but this local ad for Southwest University, set in an Asian massage parlor, easily has to be one of the worst.

The one-minute spot features two loser white dudes getting their backs rubbed at a massage parlor. Lanterns, dragons, gongs, wind flutes, all that garbage. The guys complain that carrying around textbooks has done a number on their backs. Meanwhile, the masseuses converse in Mandarin -- white people are always very concerned that we Asians are talking shit about them in our secret language -- suggesting that these idiots should have gone to Southwest, where you don't have to lug around books because everything's on an iPad.

And then the ad ends with the declaration: "Southwest University. HAPPY ENDING INCLUDED." Classy.

Amy Poehler and the Helpful Best Buy Employee

Sat through lots of ads during the Super Bowl, but the one that kind of stood out for me was this spot for Best Buy, which prominently featured this regular Asian dude alongside the funny and fabulous Amy Poehler. That's actor Jake Choi as the helpful Blue Shirt expert employee. Check it out:

Psy to star in Super Bowl commercial

I suppose PSY's insane pop culture takeover would not be complete without an appearance during the Super Bowl. The South Korean rapper behind the global pop mega hit "Gangnam Stye" has reportedly filmed his first U.S. television commercial with Wonderful Pistachios as part of the brand's "Get Crackin'" campaign, which you'll see aired next month during the big game: 'Gangnam' star Psy to star in Super Bowl ad.

From the press release: