I will cut someone in this Target for a Phillip Lim handbag.

What happens when Phillip Lim launches his new line at Target? Limsanity.



On Sunday, Target released the much-anticipated 3.1 Phillip Lim collection, offering an appealing line of modestly-priced designer handbags, clothing and other accessories. But if you weren't there when stores opened at 8:00am, chances are, ya got nuthin': At Target, shoppers scramble for 3.1 Phillip Lim bags.

Stores were pretty much ransacked. Phillip Lim racks were reportedly stripped clean just ten minutes after opening. According to the Los Angeles Times, shoppers at the Target store in West Hollywood were relatively civil and polite to one another... until employees rolled out an additional pallet of handbags to re-up.

Then shit got real.

Here's video of what a full-blown handbag swarm looks like:

freaking love this target commercial

Spotted this awesome Target commercial on the tube last week and absolutely fell in love with it. I just watched the 30-second spot like five times in a row. It features Shannon, a Cool Asian Mom doing all sorts of Cool Asian Mom stuff for her family (with the help of products she purchased at Target, of course). She does it all...