
Ili is a cool-looking new wearable device that translates speech into different languages. The user speaks into the device in English, Japanese or Chinese (Mandarin, presumably?) and it will reproduce the words in any of those languages. Pretty great idea. It's, like, the future.
The commercial that's been circulating for the product, however, is pretty gross.
In the cringeworthy ad for the device, created by a Japanese company called Logbar, a white spokesman named Dean is seen roaming the streets of Tokyo and using the device to ask random women to kiss him. Dean is from the United Kingdom and doesn't speak Japanese, but with ili, sexual harassment has no language barriers! At one point, he actually chases a woman demanding "just one kiss."